Airbnb
Trust started with the photos, not the marketplace mechanics.
The growth lever was hiding in the customer’s first impression.
AI Voice Insight Campaigns
The future of your brand is hidden in your customers’ voices.
New Voices uses AI voice agents to interview real customers at scale - turning the nuance, emotion, and context that surveys miss into market intelligence your team can act on.
10×
more meaningful insight than written surveys
50×
more insight-rich context than behavioral data alone
Real
conversations transformed into structured intelligence
A Stagwell Company
70+ agencies
34+ countries
4,000+ clients
1 global marketing network
The Problem
Brands have more data than ever - and less clarity than they need.
Surveys are shallow. Dashboards are backward-looking. Behavioral data shows what customers did, but never why they did it. The methods that scale stay on the surface, and the methods with depth don’t scale.
Focus groups
Rich, but expensive, small, and slow to field.
Written surveys
Scalable, but customers summarize instead of explain.
Behavioral analytics
Shows what happened - never the motivation behind it.
Social listening
Public chatter, not honest, customer-specific context.
Why Voice
Book a Demo →
People reveal more when they speak.
Voice captures the context written surveys miss: the story behind a purchase, the emotion behind a complaint, the hesitation behind a churn decision, and the exact language customers use to describe your brand.
When customers typethey summarize.
When customers speakthey explain.
Transcript → insight
“I switched because checkout kept failing… and honestly no one ever followed up to ask why.”
Theme detected
“It just felt like it was built for someone younger than me.”
How It Works
From customer conversations to strategic action.
A repeatable system that turns thousands of real conversations into decisions your team can ship.
-
1
Design the insight campaign
We start with the business question and the decision you’re trying to make - then shape the flow, segments, and touchpoints around it.
-
2
Launch AI voice interviews
Our voice agents reach customers through natural, respectful conversations that give people room to explain in their own words.
-
3
Analyze the conversations
We surface recurring themes, emotional drivers, objections, unmet needs, and the language customers actually use.
-
4
Deliver decision-ready insight
You receive clear outputs built for marketing, product, brand, CX, and executive strategy - not a research archive.
-
5
Improve, test, and repeat
Markets move fast. New Voices gives brands a repeatable way to stay close to customers over time.
Why Voice Beats Traditional Feedback
Written surveys capture answers. Voice captures meaning.
| Method | What it gives you | What it misses |
|---|---|---|
| Written surveys | Fast, structured responses | Emotion, nuance, context, stories |
| Behavioral analytics | Clicks, purchases, browsing patterns | Motivation, confusion, unmet needs |
| Focus groups | Rich discussion | Scale, speed, representative reach |
| Social listening | Public conversation | Private honesty & specific context |
| New Voices | Scalable customer conversations | Rich qualitative insight, turned into structured intelligence |
With voice, customers give brands more than an answer. They give the reason behind the answer.
Famous Proof
The biggest breakthroughs start by listening differently.
Category-defining moments rarely came from a checkbox. They came from understanding the deeper story behind customer behavior.
Swiffer
People wanted to escape the mop-and-bucket ritual entirely.
Customers may not want a better old behavior - they want out of it.
LEGO
Adult fans weren’t a niche - they were a growth engine.
Your next segment may already use your product in ways you underestimate.
Domino’s
The brand problem started with the product itself.
The fastest path to trust can be admitting what customers already know.
Dove
Many women didn’t feel represented by beauty advertising.
The deepest insight may be emotional, not functional.
New Voices helps brands find these moments before competitors do.
Use Cases
Insight for the decisions that shape growth.
Voice insight campaigns layer into the customer moments you already have - purchase, usage, cancellation, renewal, loyalty, support, and campaign exposure.
Marketing Strategy
Learn which messages resonate, which claims feel credible, and which emotional drivers move customers to act.
Product Development
Identify unmet needs, friction points, and the reasons customers choose, reject, or abandon products.
Brand Positioning
Discover how customers describe your brand in their own words - and whether it matches your intent.
Campaign Optimization
See how customers interpret your advertising, what they remember, and what they believe after exposure.
Customer Experience
Find the moments that delight, frustrate, confuse, or quietly drive loyalty across the journey.
Competitive Intelligence
Understand why customers switch, what rivals do better, and where your brand has permission to win.
Sample Deliverables
What you get from a New Voices campaign.
Every engagement is designed around the decision you need to make - and delivered as outputs your team can use immediately.
Book a Demo →- Executive insight summary
- Customer sentiment analysis
- Key themes & recurring patterns
- Emotional drivers & barriers
- Voice-of-customer quote library
- Segment-level differences
- Product & marketing recommendations
- Message-testing insights
- Competitive perception findings
- Customer journey friction map
- Unmet needs & opportunity areas
- Strategic next-step recommendations
The New Voices Difference
Designed to collect richer insight. Built to make it usable.
01
Voice-first intelligence
We capture the nuance, emotion, and detail customers rarely type into a survey box.
02
Scalable AI interviewing
Structured customer interviews across audiences that were impossible to reach at scale.
03
Strategic campaign design
The right questions, flows, and segments so research maps directly to decisions.
04
Actionable analysis
Unstructured voice turned into clear themes, recommendations, and opportunities.
05
Built for existing journeys
Campaigns fit the moments you already have - purchase, renewal, support, and more.
06
A Stagwell Company
AI-native research with the strategic reach of a global marketing network.
Why New Voices, Why Stagwell
AI-powered insight, backed by one of the world’s leading marketing networks.
New Voices is a Stagwell company - bringing together the speed of AI, the depth of voice-based research, and the strategic strength of a global network that helps the world’s leading brands decide how to grow.
70+
agencies
34+
countries
4,000+
clients worldwide
Your customer conversations shouldn’t sit in a research archive. They should shape campaigns, products, positioning, and growth strategy.
Stagwell
Clients
United Airlines
Estée Lauder
Colgate-Palmolive
NFL
Book a Demo
Your customers are ready to talk. Are you ready to listen?
See how AI-powered voice interviews can uncover the customer truths your surveys, dashboards, and behavioral data are missing. Pick a time that works - we’ll walk you through a live campaign.
- A 30-minute working session, not a sales pitch
- See real conversation-to-insight transformations
- Leave with a campaign idea mapped to a decision you face